How to set blogging goals! Do you want to succeed no matter what gets thrown on your way? Then read on!
Setting your goals is the first and the most important step to get a blog or any business started and then make it successful.
Because we need to know why we are doing what we are doing, and what do we want from it!
Setting your goals could be the difference between succeeding and failing! It’s that important!
And in this post, I will show you
- Exactly how to understand what you want
- Understand what you want to get to
- How to make your goals
- How to set SMART Milestones (not goals)
- AND… I will give you a handy to-do list that you can use to get everything organized and in place!
First, make sure you are passionate about your Blogging idea!
How do you confirm that you are really passionate about your blog idea?
This is both simple and hard because it requires that you become truly honest with yourself (and to be honest, most times we all are not that “Honest” with ourselves).
So be honest with your self and ask yourself these questions:
What do to if you don’t seem to find something you are passionate about?
If that’s the case for you, then know this:
IT’S NOT THE END OF THE WORLD
Get started anyway! And improve it to be something you are passionate about or use it to learn!
So don’t worry! Seriously! You are one of the lucky ones. Just get started anyway!
Now that you have something you know you are passionate about, it’s time to start setting your blogging goals!
My 5 Questions to figuring out where I am heading and getting clarity before setting goals!
Over the years, and pretty much after reading hundreds of books and building hundreds of websites and blogs, I came up with a conclusion that even if my vision isn’t clear, I can still find out where I want to go through a step by step process that I’ve “perfected” over the years.
I call those the 5Qs! (very creative ain’t it? haha)
Here are the questions I use to decide where I am heading and why. Remember, answering these questions is very important to your success because they help you understand truly the whats and the whys for your blog.
Q1: What is your blog going to be about?
or in marketing terms: What is your niche?
Think of niches as doors. Every door leads to a different group of people with a lot of differences. When you pick your door (or niche), you will focus on mainly serving those people.
To make this easier for you, imagine two groups of your friends hanging out. Each group is in a different room though. The rooms are right next to each other but there is a wall between the two rooms and a door leading to the two rooms.
So be specific about who you want to talk to on your blog.
Q2: Why are you starting your blog?
By purpose I mean why are you doing it? Did you just wake up one day and for no reason decided to build a blog? or do you want something specific out of it?
We are not focusing here on “what you are getting from the blog”. We will get to that later. For now, what inspired you to start a blog?
Your reasons can be to solve a problem, send a message, build a business, build a brand for yourself, and etc.
Again, be clear about why you are building your blog and actually write down your “why”.
Q3: What is your blog’s mission?
What is the mission of the blog?
This is not the purpose of the blog for you, this is the blog’s mission to its audience. What do you want your blog to accomplish to its readers?
Some make inspirational blogs where the readers get inspired and empowered. Others create educational blogs where the mission of the blog is to educate people.
Your mission can be as sentimental as you want it to be, and the more genuine your mission is the better. You know why? Because as much as the bottom line is making money for most people, you need to remember that your readers are humans.
They have their own feelings, problems, good and bad things in their lives, and you need to consider that while building your brand.
So be genuine about it because even if you don’t make money out of it, you’d have at least impacted someone’s life for the better!
Q4: What do you want from your blog?
What do you really want to get out of your blog?
Is it money? Fame? To prove to yourself that you can make it? A stable business?
What is it that you really want your bottom line to be?
Q5: How will you measure your success?
Defining your success before going for it is the best way to ensure you actually succeed! Most people start blogging, or any project really without defining what is “success” for them.
So how will you measure your success?
If you are going to start a blog, there are a few metrics you can use to measure how far you’ve come with your blog. These include:
- How many visitors you get.
- How long your visitors stay on your blog/website.
- The number of your email subscribers.
- Optin Conversion rates (what percentage of visitors chose to join your email list or your membership site).
- Your social media following (I don’t recommend using this as a metrics though).
- Sales (how many products you sell).
- Customer relationship,
- Customer long-term value,
- How many links from other blogs point to your blog.
- What your customers/readers say about you (aka. Testimonials)
The list can go on and on but these are some of the most trackable metrics for blogs.
So what is it that defines your success?
Here it is: How to set Blogging Goals?
Step 1: What is your ultimate goal for your blog or business in general?
Where do you want to end up at?
Now that you know the answer to all the questions above, it’s time to create your ultimate goal! What is it that if you got to, you’d have achieved your true desires?
Dream as big as you can! For example, instead of dreaming of making $100,000 a year, I would dream of making $1,000,000 a year! Dream as big as you can! Don’t worry about how you will get there, just dream big, and write it down!
See? I just showed you my ultimate goal! Now it’s time you write yours!
Make sure you think about this because you can’t change your goals once you set them! That’s because you need to have the discipline to stick to them or else you will always be changing them!
Step 2: Now break down your goal into milestones!
No one is born running… not even Superman!
It’s ok to dream big! But you need to remember that you can’t fly before you run, and nor can you run before you walk!
So break down goals into small steps. Start off very small so you don’t get discouraged, and increase your milestones slowly and responsibly (yes, responsibly).
Remember, Goals are long-term, while milestones are short term. It’s like Gary Vee always says: “Micro Patience, Macro Speed”.
Also, note that along the way, adjust your milestones, but never your goals. In other words, make your milestones shorter if you want, but don’t reduce or increase your goals till you hit them!
The SMART way to set milestones
People generally use the SMART method to set goals which I think is wrong straight up!
How relevant is this milestone to your ultimate goal? For example, knowing 10 influencers in your niche might be a good thing, but not necessarily relevant to your ultimate goal.
So make sure your milestone actually counts towards your ultimate goal.