How to your blogging goals and hit them for 2018

How to set blogging goals and hit them in 2018!

How to set blogging goals! Do you want to succeed no matter what gets thrown on your way? Then read on!

Setting your goals is the first and the most important step to get a blog or any business started and then make it successful.


Because we need to know why we are doing what we are doing, and what do we want from it!

Setting your goals could be the difference between succeeding and failing! It’s that important!

And in this post, I will show you

  • Exactly how to understand what you want
  • Understand what you want to get to
  • How to make your goals
  • How to set SMART Milestones (not goals)
  • AND… I will give you a handy to-do list that you can use to get everything organized and in place!

Are you passionate about your blogging idea?
Ian Schneider

First, make sure you are passionate about your Blogging idea!

That’s a confusing headline, isn’t it?
If you are reading this post, it means you have an idea that you want to go with. But is that idea something that you really want to pursue?
Why am I saying this?
Because honestly, unless you are a robot, you can’t keep doing something you are not passionate about!
So, confirm that you are passionate about this idea of yours! Because if you are not, no goal setting will save you, my friend!

How do you confirm that you are really passionate about your blog idea?

This is both simple and hard because it requires that you become truly honest with yourself (and to be honest, most times we all are not that “Honest” with ourselves).

So be honest with your self and ask yourself these questions:

– Where did you get that idea from? Was it inspired by a story? A passion? or was it because you saw someone else do it and then you decided to do it yourself?
– Do you see yourself doing this a year from now?
– How about 5 years from now?
– What if 10 years passed and you still are on this same thing? Will you be happy?
– Does this idea make you jump? Seriously, it’s ok to jump out of excitement! And no, not ok for just girls!
– Does this make you unable to sleep at night? When I am passionate about an idea, I can easily stay up all night working on it no matter how tired I am! Do you see yourself doing that?
Basically, feel this idea of yours. Feel yourself down the road!
You know why?
Because it won’t be an easy ride!
So you need to be honest with yourself! Is your idea worth losing sleep over? Is it worth the struggle? Is it worth all the money, effort and time you will put into it?

What do to if you don’t seem to find something you are passionate about?

If that’s the case for you, then know this:


Get started anyway! And improve it to be something you are passionate about or use it to learn!

So don’t worry! Seriously! You are one of the lucky ones. Just get started anyway!

Now that you have something you know you are passionate about, it’s time to start setting your blogging goals!

set your goals 5 questions to ask to come up with blogging goals
Emily Morter

My 5 Questions to figuring out where I am heading and getting clarity before setting goals!


Over the years, and pretty much after reading hundreds of books and building hundreds of websites and blogs, I came up with a conclusion that even if my vision isn’t clear, I can still find out where I want to go through a step by step process that I’ve “perfected” over the years.

I call those the 5Qs! (very creative ain’t it? haha)

Here are the questions I use to decide where I am heading and why. Remember, answering these questions is very important to your success because they help you understand truly the whats and the whys for your blog.

Q1: What is your blog going to be about?

or in marketing terms: What is your niche?

Think of niches as doors. Every door leads to a different group of people with a lot of differences. When you pick your door (or niche), you will focus on mainly serving those people.

To make this easier for you, imagine two groups of your friends hanging out. Each group is in a different room though. The rooms are right next to each other but there is a wall between the two rooms and a door leading to the two rooms.

You are trying to hang out with both groups at the same time. How do you think that will go? Will you really be able to get anything close to fun at all? I am willing to bet the answer is no!

So be specific about who you want to talk to on your blog.

Q2: Why are you starting your blog? 

What’s your blog’s purpose?

By purpose I mean why are you doing it? Did you just wake up one day and for no reason decided to build a blog? or do you want something specific out of it?

We are not focusing here on “what you are getting from the blog”. We will get to that later. For now, what inspired you to start a blog?

Your reasons can be to solve a problem, send a message, build a business, build a brand for yourself, and etc.

Again, be clear about why you are building your blog and actually write down your “why”.


Q3: What is your blog’s mission?

What is the mission of the blog?

This is not the purpose of the blog for you, this is the blog’s mission to its audience. What do you want your blog to accomplish to its readers?

Some make inspirational blogs where the readers get inspired and empowered. Others create educational blogs where the mission of the blog is to educate people.

Your mission can be as sentimental as you want it to be, and the more genuine your mission is the better. You know why? Because as much as the bottom line is making money for most people, you need to remember that your readers are humans.

They have their own feelings, problems, good and bad things in their lives, and you need to consider that while building your brand.

So be genuine about it because even if you don’t make money out of it, you’d have at least impacted someone’s life for the better!

Q4: What do you want from your blog?

What do you really want to get out of your blog?

Is it money? Fame? To prove to yourself that you can make it? A stable business?

What is it that you really want your bottom line to be?


Q5: How will you measure your success?

What is it that defines success for you?

Defining your success before going for it is the best way to ensure you actually succeed! Most people start blogging, or any project really without defining what is “success” for them.

So how will you measure your success?

If you are going to start a blog, there are a few metrics you can use to measure how far you’ve come with your blog. These include:

  • How many visitors you get.
  • How long your visitors stay on your blog/website.
  • The number of your email subscribers.
  • Optin Conversion rates (what percentage of visitors chose to join your email list or your membership site).
  • Your social media following (I don’t recommend using this as a metrics though).
  • Sales (how many products you sell).
  • Customer relationship,
  • Customer long-term value,
  • How many links from other blogs point to your blog.
  • What your customers/readers say about you (aka. Testimonials)

The list can go on and on but these are some of the most trackable metrics for blogs.

So what is it that defines your success?


Here it is: How to set Blogging Goals?

set blogging goals - are you passionate about your idea
Jeremy Bishop

Step 1: What is your ultimate goal for your blog or business in general?

Where do you want to end up at?

Now that you know the answer to all the questions above, it’s time to create your ultimate goal! What is it that if you got to, you’d have achieved your true desires?

Dream as big as you can! For example, instead of dreaming of making $100,000 a year, I would dream of making $1,000,000 a year! Dream as big as you can! Don’t worry about how you will get there, just dream big, and write it down!

See? I just showed you my ultimate goal! Now it’s time you write yours!

Make sure you think about this because you can’t change your goals once you set them! That’s because you need to have the discipline to stick to them or else you will always be changing them!


Step 2: Now break down your goal into milestones!

No one is born running… not even Superman!

It’s ok to dream big! But you need to remember that you can’t fly before you run, and nor can you run before you walk!

So break down goals into small steps. Start off very small so you don’t get discouraged, and increase your milestones slowly and responsibly (yes, responsibly).

Remember, Goals are long-term, while milestones are short term. It’s like Gary Vee always says: “Micro Patience, Macro Speed”.

Also, note that along the way, adjust your milestones, but never your goals. In other words, make your milestones shorter if you want, but don’t reduce or increase your goals till you hit them!

The SMART way to set milestones

People generally use the SMART method to set goals which I think is wrong straight up! 

Why? Because a goal is something you want to hit, that should keep you inspired, motivated, and working!
Even though the SMART method is great, I think its B.S for goals! I use it for milestones instead and it works much better than it does for Goals!
Here is how the SMART method should be when adjusted for Milestones instead of Goals:

1. Specific

Your Milestones need to be specific and detailed! Your milestone needs to also be directly affecting your end goal.
So if your end goal is making $1,000 a month, then you shouldn’t go making milestones on your facebook page likes unless somehow that’s going to get you to $1,000 a month!
Specifically, answer those questions when setting a SMART Milestone:
– What do you want to accomplish
– Why do you want to accomplish it?
– Who else is involved in accomplishing this milestone?
– Where will you accomplish it?
– What are some things that could hold you from accomplishing this milestone?
Be very specific and detailed.

2. Measurable

If you are going to spend your time and money to reach a milestone, you will need a way to measure your success and how far you’ve come.
For example, if you want to be the #1 short stories blogger in your industry, then you need to define what being #1 means. Is it getting more traffic than your fellow blogger who currently ranks as #1, or is it being ranked as #1 in blog roundups in magazines or blogs in your industry?
Basically, define how you plan to measure your success. Question 5 above should help you do that!
Being very detailed here as well will insanely help you in seeing your progress both in terms of milestone progress and goal achieving progress.

3. Achievable

Hahaha, this reminds me of when I decided I wanted to make $1,000,000,000,000,000,000 when I coded my first Artifical Intelligence App! Later on, I found out there isn’t enough money on earth to cover that! Hahaha!
So don’t be as dumb as me!
When making your milestone, find out how long you can achieve that goal and if it’s even achievable at your current level of experience.
A tip: If you want to make money, instead of setting your first milestone to $100, set it to $1, then $10 and so on so you find out how it works and how much effort it will take you to achieve that milestone.
Same applies to other types of milestones. Start small, and find out what it takes to get to the next level.
When you are new, you definitely have a lot to learn. So take baby steps!

4. Relevant

How relevant is this milestone to your ultimate goal? For example, knowing 10 influencers in your niche might be a good thing, but not necessarily relevant to your ultimate goal.

So make sure your milestone actually counts towards your ultimate goal.

5. Time Bound

And the most important of all!
Your milestone needs to be time bound. If it’s not time-bound, then how else will you be motivated to work harder and hit that milestone?
Be specific, and give yourself a solid deadline to hit that milestone. Not only will you stay motivated, but you will also remain focused on what matters most at the moment, which is your milestone.

Step 3: The Milestone Cycle

Once you have your first milestone, don’t bother making another one. Simply work on that milestone till you hit it, and then redo the whole process again.
Do you know why that’s best?
Because you will learn as you go. You will become better, be more strategic, know the ins and outs, as time passes by.
So when you hit one milestone, you will be more clear on what comes next that should count towards your ultimate goal.